I know I've said it before, but I'm saying it again: if your business or organization doesn't have video in its digital marketing strategy yet, you're missing out on a significant opportunity.
Something I get asked a lot, especially when I'm presenting about social media and storytelling, is, "Why video?"
What makes video so special?
Here are three reasons you need video in your digital marketing strategy, stat.
1. It's engaging.
As a lifelong writer with two degrees in the field, I hate to say it, but words take more time and effort than video. You can convey to your audience in a 90-second video what may take you a short article to explain in words. And you can grab someone's attention much quicker with a strong visual than you can with a headline. (Especially now that we're in the age of brutal clickbait titles for everything.)
The digital space is a busy one. It's teeming with words and ads and info. Getting your story across in a succinct, visually appealing, emotionally gripping way (whether the emotion is excitement, fear, anticipation, romance, etc.) is going to do you good.
2. It's authentic.
Did I mention the digital world is teeming with words? It's also teeming with highly curated, often disingenuous personas that belong to both people and brands. And while yes, you can decorate a fancy set and make your business (or life) seem more sumptuous than it is, it's pretty difficult to fake personality if you're not a highly experienced actor.
Video is a great way for people to see you - eye to eye - get to know you, and connect with you. And in the age of social media, that face to face connection can be absolutely priceless. I think that the authenticity of that behind-the-scenes glimpse into a business, brand, or organization is what really captures people's attention - and hearts.
3. It's effective.
The bottom line is, videos works for you. Social media algorithms love it, and, as a matter of fact, favour it. And it's been proven again and again that it gets a lot more engagement than written words or even photography. (And keep in mind that these stats are on the rise...at a rapid pace.)
Ready to start creating killer video content to up your digital marketing game in 2018, but not sure where to start? Check out my Five Tips for Great Video Content. Before you panic, know this: you don't have to kick things off with a giant film production. Start with a goal, and then figure out what steps you need to take to crush it.
Ready to collaborate with a professional to achieve your video goals? Get in touch.
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